For those at my TS2 Keynote, below are the 10 projects for integrating social media and face-to-face marketing:
- Read Clara Shih’s The Facebook Era or the free ENGAGEMENTdb report
- Set-up a Twitter account, use and promote a hashtag, get to 100 followers
- Post status updates to your personal facebook account every day for two weeks or create a page for your event on facebook and get 200 fans through regular outreach
- Join an industry-related online community or electronic mailing list and post a question or comment
- Create and moderate an industry specific electronic mailing list where members can post questions, jobs, news items, comments. Try Yahoo Groups or Google Groups
- Start an industry-specific blog with news, comments and other info. Try WordPress.
- Build a private year-round community to for the folks who attend your conference or event. For something simple, try Ning. For a more sophisticated community, try a consultancy.
- Use Twitter to start a breaking news feed for your industry.
- Program or partner to develop an app for facebook, Force.com, iPhone, OpenSocial.
- Develop a multi-channel approach including services like social networks, blogs, wikis, apps, YouTube and a private branded online community to superserve your audience.